Without It…No Business. Photography Marketing Tips
No clients, no business, simple! Your wedding photography marketing or how and where you promote yourself has a direct impact on how successful you will become.
The wedding photographers market is a massive one with a wealth of talent and experienced competition all around so you best pay attention!
For a start, there is no set piece or easy route when it comes to marketing you and your wedding photography business. It all depends on your style, demographic location and experience so you need to tailor your wedding photography marketing to suit your own needs. Once established, you can build from there.
I left the UK for Spain in 1998 and found a relatively untapped market so marketing myself and my wedding photography was easy for me then. Now, it seems that all the experienced (as well as new) wedding photographers are following my lead and coming to sunny Spain…luckily the market is expanding rapidly as more couples come to the sun to be wed!
I now have to be on the ball and constantly try and stay ahead of the game as the competition heats up and younger, fresher talent emerges. I have tested new avenues, tried out different pricing structures and made a host of new contacts and it all takes time and hard work if you want to stay in the game.
There are many, many ways to market your wedding photography business so let’s look at a few that I personally think work or don’t work (links to these start at the end of this page):
- Building a Portfolio
- Website Presence
- Your Attitude and Appearance
- Your Style
- Advertising – Internet, Local Papers, Suppliers, Radio, Leaflets/Flyers, Word-of-Mouth, Referrals
- Wedding Fairs
As you read the above marketing advice and tips, try and incorporate these ideas into your own area and style. These are just tips and guidance based on things that I have encountered and there is no guarantee that they will work for you…it also takes hard work and a lot of research on your part.
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