Make Your Product Photography Stand Out From the Crowd
Product photography is one of the most widely used photographic styles, as it is a core component of modern-day marketing. Product photographers spend hours on the set-up before a shoot to ensure the product they are shooting really stands out and sells.
If you are interested in creating compelling images like the best photographer in Abu Dhabi, keep reading to learn how to make your product photography stand out from the crowd.
1. Have the Right Gear
To take high-quality product photographers, you need to have the right gear. First and foremost, you need a camera. While you need not spend an exorbitant amount of money on a top-of-the-range piece of equipment, you do need something that allows you to shoot manually and in raw format.
More important than the camera you have is knowing how to use it properly. After all, to capture a fantastic image, you need more than just a camera. You need to know how to choose and manipulate elements such as lighting and exposure.
Additionally, as a product photographer, you want to work with a tripod. This piece of equipment enables you to shoot with a slow shutter, while also not producing a blurry image. White backgrounds are ideal for product shots and can cheaply be purchased online or at your local art store.
Finally, to set up your shots, it is helpful to have a table. This us useful for setting the products on and tape to secure the background or any boards that you are using.
2. Give the Product Context
Generally, when you are doing product photography, the ultimate aim is to inspire someone to purchase the featured item. For this reason, it is crucial that you give the product context to make it easier for the viewer to imagine themselves using it.
For example, if you are taking a photo of a chair, you probably don't want to shoot it against a blank background. Instead, it would be best if you looked for ways to put it in the context of a styled room. This allows viewers to envision themselves sitting on the chair and incorporating it into their space.
In some cases, the best option for giving your product photography ideas some context is through the use of props. Of course, you never want the props to dominate the photograph as the product should be the main focus. However, some light accessories may help to situate the item in the viewer's mind.
3. Utilize Color Theory
Product photography is all about the story, meaning every choice you make when it comes to creating a photograph has to help tell that story.
With images, color plays a significant role in forming the narrative as it is an incredible tool for communication. For this reason, utilizing color theory is very important. It is one of the main tools used in product photography in Abu Dhabi.
Color theory explains how different colors produce varying emotions. For example, blue signifies trust and dependability while yellow expresses optimism and warmth. The pairing of colors can also significantly shift the narrative.
Therefore, to ensure your product photography stands out from the crowd, you want to know, understand, and utilize color theory. Just as other artists do.
Start by reviewing the order of colors (primary, secondary, and tertiary), as well as the variables (hue, saturation, and luminosity). From there, you can learn the color schemes (complementary, analogous, and monochrome).
4. Try Something Different
To truly rise above the rest, your product photography ideas need to be unique, which often requires you to try something different and break a couple of rules.
In some cases, this may mean hanging products differently or shooting from unusual angles. You may want to play around with macro shots to accompany other more “normal” shots. Or maybe manipulate the image to display the product in a bizarre manner.
You can play around with backgrounds, use reflective surfaces, or unique stands.
The point is that the more creative you are with your concepts, the more unique the images you produce will be, and the more you will stand out from the competition.
Are you interested in product photography? What are you finding to be the most challenging aspect of creating compelling images?
Let us know your thoughts on our product photography ideas in the comments below!
American artist Shea Winter Roggio is a documentary and fine art photographer living in Dubai, UAE. Shea Winter Photography LLC provides documentary, editorial and commercial photography services, along with video, television and film production services, and retails photographic souvenirs such as fine art prints, canvas and frames.