How To Shoot Corporate Headshots
And Make it Profitable!
Corporate Headshots - They may not be the most glamorous section of your portfolio. However, if you’ve got the knack for them, they can certainly pay the bills. Turn it into an art form and you might find it very lucrative indeed.
Who needs a corporate headshot and why?
The easy answer to this is any career-minded professional or businesses whose key players need to be seen. As is the case with all forms of professional photography, the reason why the picture has been commissioned is one of the key considerations to getting it right.
The business headshot has a number of uses but the primary function is to enhance communication with:
They are used in annual reports, newsletters and magazines. On company websites, for resumes and issued with press releases for use across a wide range of media.
The good, the bad and the ugly
No one wants to put out a picture of themselves that is anything less than flattering. As well as looking their best, your subjects would like to appear trustworthy, friendly, approachable, intelligent, stylish and good-looking. It’s a big ask but photographers who can consistently take natural-looking corporate portraits that shine a benevolent light on their subjects’ characters are going to be the ones most in demand.
From the company’s point of view, these employee portraits will be going out on the marketing frontline. They need to achieve a consistent image that speaks about the brand as well as the individual. If you can weave a distinctive look into their corporate photography, it’s you they’ll come back to when they need new or updated headshots.
Technical tips for corporate headshots
To take a good executive headshot you’ll need to combine technical excellence with aesthetic ability. Plus an understanding of your subject, the business they are in and their expectations of the picture.
Finally, keeping it profitable
Build yourself a reputation as the go-to photographer for corporate headshots and it will form a reliable source of steady income. But the key is to ensure that each shoot is profitable and there definitely ways of making this more likely.
When it comes to taking great corporate headshots, an experienced photographer has the advantage. For the best executive images, talk to Headshot London Photography on 020 3222 0087,www.headshotlondon.co.uk.