Photographers – Learn How to Build Your Own Photography Website!
So, you have started your photography business, you have all the gear, a bunch of business cards and a heap of enthusiasm…now all you need is clients.
The obvious place to start is word of mouth. You let all your friends, family and business contacts know what you are doing and look for work that way. You may also join a business network such as BNI or the local Chamber of Commerce to hunt for business that way.
You also think about building a website but with all the different options open to you, you wonder where to start. Do you go for a simple, template driven and photography specific option such as Wix, Clikpic or Photobiz?
Do you set out to learn all about HTML/CSS and start to build your own coded photography website from scratch?
Do you look at WordPress and all the wonders that has to offer?
Whatever you decide to do, please don’t opt for any of the freebie sites such as Blogger.com or WordPress.com. All these will do is frustrate over time you and give your business a cheap, tacky feel to it.
Don’t get me wrong, there is a place for those types of free websites but that place should be nowhere near your professional photography business.
Over the years, I have built my own websites and spent 8 years learning the ins and outs of HTML/CSS coding and various web editors such as Dreamweaver. I have also used the template driven sites from people such as Big Black Bag and for the past few years, I have been building sites using the WordPress.org platform.
After gaining all this experience, and in my usual geeky way having analysed how each one compares to each other, I decided to start teaching what I have learned to other photographers.
You see, it is not all about simply building a pretty website that looks good to anyone who happens to stumble upon it, it goes way deeper than that. You need to:
- Build a site that gets found on the web
- Build a site that attracts traffic
- Build a site that complies with the search engines and their ever-changing rules and algorithms
- Build a site that is “sticky”…i.e. people want to stick around to see more
- Build a site that is viral…i.e. that people tell their friends about
- Build a site that shows you off in your best light…with only your best work
- …build a site that WORKS!
There are so many different variables and things you need to know to ensure your website gets the best possible start, it is impossible for me to describe it all to you here.
I have taught a couple of photographers this year over a one or two day period, how to get started and how to build and maintain their own websites and every time, I see them have many “aha” moments as it sinks in what needs to be done and more importantly…why.
Not only that, when people realise the potential that a good website has, they become addicted to doing everything I recommend as it becomes fun tracking all the stats, visitors and results.
After all, your website isn’t just a website, it is a calling card, it is the first port of call for many potential future clients…it is your shop window to the world! Picture this, you are walking down the high street and you pass a clothes shop that has out of date fashion, a terrible display and a “not very welcoming” feel to it…would you go in?
The store next door has a bright, wonderful display of all the latest and greatest fashions, at reasonable prices and the whole look and feel is very welcoming and friendly…would you go in that one?
That is exactly how people see websites.
If the homepage takes an age to load and has no “hook”, no decent photos or reason for visitors to delve further, you will lose that potential customer within 5 seconds. If your site is professional, inviting and interesting as well as being somewhat interactive for the viewer, you stand a much better chance of the site working for you.
Where to Learn
I run one to one courses in the UK on a one or two day basis and will teach you everything you need to know about building an awesome looking photography website that gets found and that will get you more business via the internet over time.
As part of the course and prior to you coming, I will find out as much as I can about you, your business and what you want from a site so that when you get here, I will have already researched a number of options available to you to ensure we make the most out of our time together.
You should leave with a new domain name (optional), hosting and great looking website base on which you can build your empire. I will also prepare and give you follow up material in the form of PDF files and/or video clips showing screen recordings of what you need to do to maintain your site and make it work to your best advantage from thereon in.
Remember, I have spent more than 8 years learning all this and I can guarantee it will save you a lot of time and money by spending one or two days with me as we get your site off the ground and running.
I am also thinking of creating a specific product relating to this topic for those people who are not able to make it to a course for whatever reason (distance, cost etc). This will be either in the form of an eBook or video and I would appreciate any comments below as to whether this is something you would be interested in?
Please either get in touch below to book a one or two day course or let me know of any interest in a possible future product covering all of the above.
Email: Contact Nick
Telephone: 07518 359223
Nick Stubbs – ATP