Worldwide Directory of Photographers - Addition Request

The Worldwide Directory of Photographers at All Things Photography has now been maturing over the last year or so and many photographers are receiving and converting regular leads. This is entirely due to each page being well keyword-focussed and search engine optimised for each individual photographer.

Being a professional wedding and commercial photographer myself, I understand the "peaks and troughs" that we all go through with regard to ongoing work and jobs. I myself have rested on my laurels in the past having secured a long term contract, only to find it swiftly pulled from under me as the company paying me hit hard times.

There is no such thing as having too much work on in this industry, there is just too much competition out there, especially with this digital boom we find ourselves in.

Everyone is a photographer nowadays!

The aim of this worldwide directory of photographers is simple, to promote the real professionals of this world, to put the best photographers in front of clients and keep the true professionalism of the industry well in place.

Even though All Things Photography is still growing, we currently receive over 90,000 unique visitors a month with more than 250,000 page views from 135 countries.

We expect this traffic to continue growing substantially as we continuously build more and more pages and the site matures over the coming years.

If you wish to be included in this worldwide directory of photographers, it is a long term project. The number of photographers listed in any particular area will be kept to a minimum to prevent saturation of that location.

We will build a full page specifically for your business, using your own images and links to your site and geographical location, which will be fully optimised for the search engines and hopefully, drive traffic to your business from the search engines.

Once the directory has a substantial amount of listings, a large advertising campaign will follow.

Even if your site is already optimised, how can more exposure hinder your success?

Why is this directory any different to others? Well firstly, your listing is a full, web optimised page including sample images and secondly, as far as any potential clients are concerned, a recommendation from a fellow professional photographer is about as good as it gets.

Here are some simple stats using obvious search terms when a client is looking for a photographer;

Of the current photographers listed, most are ranked on the first page of any related searches using speech marks, i.e. "portrait photographer in Lincoln", either with Google, Yahoo or MSN.

As a test, go to Google and type Wedding Photographer Spain...of more than 1 million results, we are listed at number 2 (at the time of writing) for the entire country. We are number one for many other terms such as wedding photographer costa del sol, wedding photographer marbella etc.

The bookings for me personally that have come from this page have made a huge difference to my business.

Once your page is more established, it will be found easily by any number of keyworded searches by more and more search engines. The more recent additions have been graded with a Google PR of 3 with the older listings given a PR of 4.

All of this means that the search engines have recognised these photographer directory listings and soon they will be receiving more and more targeted traffic.

Once we have filled the pages, the directory will be aggressively marketed worldwide through paid ads, press releases and other methods in order to get the most coverage.

There is no monthly or yearly charge to join the directory, we decided that the fairest way for all was to work on a pay-per-lead basis. There is quite a bit of work that goes into building and optimizing each page and once the campaign starts, it needs to be funded.

The charge per lead is just €5! Think about it...most well established photographers should convert an absolute minimum of one in ten leads, realistically, more like one in five.

So, worst case, you convert one in ten leads...that will cost you just €50! Improve your conversion ratio and the rate decreases.

I pay my contacts here in Spain, a whopping 10% for any leads that convert into a booking. That can be anywhere from €75 to €400 so this system is pretty fair.

The reason that this works for many photographers is the sheer size of this website and its standing with all the major search engines...and this will only get better.

We aim to have well over 1,000 pages of photography related, optimized and relevant information which allows us to "rise above" all the other sites giving you and your business more exposure.

We also highly recommend that you let us write you an optional €50 paid press release for your personal page which goes out to more than 30,000 journalists. Many of these "journos" include your press release in their own websites which adds a link directly to your page increasing its popularity.

This coupled with All Things Photography´s good standing with Google and Yahoo means that your page jumps up the rankings of searches for your own specific terms, meaning your page gets found first.

If you tick "yes" to a press release on the form, we will contact you with payment details. This is totally non-profit making and the entire €50 goes towards the release giving your page (and business) bags more power.

If you wish to participate, fill in the form below and please remember that you must have a website for us to direct clients to.

If you don't have a website with a portfolio but still wish to be added, please provide us with 8 of your best images at low resolution (600x400 approx), any text you wish to add to your page and your full contact details (email, telephone etc), and we will do the rest.

If you wish to have a press release done, please complete the relevant section on the form.

NOTE: Leads will be invoiced every 6 months or for every €100 threshold reached. Leads will be tracked by the forms which get sent to both yourself and All Things Photography. Any junk mail or advertising does not count as a lead although this is very rare.

Benefits:

• Free, personal page with your own images and write up.
• Totally keyword and content based and optimised for your area all backed with the ranking and status of All Things Photography behind it.
• One photographer per area to prevent saturation and to maximise leads.
• Only pay for results at €5 per lead. No lead, no cost to you.
• Nothing to lose, everything to gain.
• Simple client enquiry/request form.
• Click here for sample page - Ranked no. 4 for "wedding photographer in londonderry" after two weeks.

Please also note: If any invoices go unpaid at any time, the page will be offered up to photographers in the same area using their own details and images but keeping the page rank, keywords and Search Engine Optimisation (S.E.O.). This is by no means a scare tactic to "cough up", it is simply filling the gap and making the best use of the matured S.E.O.

Remember, just one job received makes it worthwhile, and from little acorns...

N.B. Please only apply to the worldwide directory of photographers if you have a website or examples of your work.